Scenario 1.1 Use the Following to Answer the Questions

question 12

Multiple Choice

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Greensprings' competitors,the traditional cemeteries,focus on advertising and personal selling of their services.This indicates a(n) ____ orientation.

• A)sales
• B)marketing
• C)production
• D)environmental
• E)marketing concept

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Definitions:

Postzygotic

Referring to events that occur after the formation of a zygote, affecting hybrid viability or fertility.

Phyletic Gradualism

Phyletic gradualism is an evolutionary model proposing that species evolve through gradual changes of traits over long periods of time.

Punctuated Equilibrium

A theory in evolutionary biology that suggests species evolve rapidly during short periods of time followed by long periods of stasis.

Speciation

Speciation is the evolutionary process by which populations evolve to become distinct species, typically by being geographically isolated from one another and experiencing different environmental pressures.