When Ikea Inc

question 19

Multiple Choice

When Ikea Inc. showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is being adopted by Ikea?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Target market

---

Definitions:

Major Religions

The world's largest and most widespread religions, usually having millions of followers, significant cultural influence, and extensive histories, such as Christianity, Islam, Hinduism, Buddhism, and Judaism.

Qi

In Chinese philosophy and medicine, a vital force or life energy that flows through everything in the universe.

Chiromancy

The practice of palm reading or palmistry, where the lines and features of the hand are analyzed to predict future events and understand personal characteristics.

Food-Foraging Cultures

Societies that subsist primarily by hunting, fishing, and gathering wild food resources, rather than farming or raising animals.