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Scenario 1.1 Use the Following to Answer the Questions

question 50

Multiple Choice

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.A new website has helped Greensprings' pre-planned funeral business grow.These would come under which of the following marketing mix variables?

Definitions:

Groundskeepers

Individuals responsible for the maintenance and landscaping of outdoor environments, such as parks, gardens, or sports fields.

Union Instrumentality

The perceived effectiveness of labor unions in achieving desired outcomes for their members, such as better wages and working conditions.

Positive Work Aspects

Features of a job or workplace that contribute to employee satisfaction and motivation.

Landrum-Griffin Act

A U.S. law enacted in 1959, officially known as the Labor-Management Reporting and Disclosure Act, aimed at regulating labor unions and protecting union members' rights.