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Scenario 1.1 Use the Following to Answer the Questions

question 12

Multiple Choice

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Greensprings' competitors,the traditional cemeteries,focus on advertising and personal selling of their services.This indicates a(n) ____ orientation.

Definitions:

Plaster

A material usually made from water, gypsum, or lime, used in building and art for coating, decorating, and molding smooth, hard surfaces.

Pre-Justinianic Byzantine Art

Art from the early Byzantine Empire before the reign of Emperor Justinian I, characterized by Christian religious concepts and Hellenistic influences.

Hagia Sophia

An architectural masterpiece originally built as a Christian cathedral in Constantinople (modern-day Istanbul, Turkey) and later converted into a mosque, now a museum.

Obelisk of Theodosius

An ancient Egyptian obelisk erected at the Hippodrome of Constantinople by the Roman emperor Theodosius I in the 4th century AD.