A Marketing Strategist Would Like to Determine If a Difference

question 35

Essay

A marketing strategist would like to determine if a difference in the proportions of men and women who indicate "Action" as their favorite movie genre exists. The strategist gathers a random sample of 300 men and 200 women. Of the men, 156 indicate that "Action" is their favorite genre; of the women, 87 indicate that "Action" is their favorite.
a.What are the hypotheses the researcher should use?
b.Are the assumptions for a large sample test?
c.What is the P-value for the hypothesis test?
d.What conclusion can be drawn?

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Definitions:

Act Professionally

Conducting oneself in a manner that is ethical, responsible, and respectful within a professional environment, often adhering to the standards and expectations of the profession.

T-Account Close

The process of transferring the balances of temporary accounts to a permanent account at the end of an accounting period to prepare for a new period.

Benjamin Franklin Close

A sales technique that encourages a customer to make a decision by listing pros and cons of purchasing a product or service, akin to Benjamin Franklin's decision-making method.

Assumptive Close

A sales technique where the salesperson assumes that the prospect has decided to purchase and moves forward with finalizing the sale.