The Core Product Is______, While the Augmented Product Set of Attributes

question 36

Multiple Choice

The core product is______, while the augmented product set of attributes is peripherally related to it.

• A) The brand
• B) The technology
• C) The cost
• D) The essential good or service.
• E) None of the above

---

Definitions:

Sales Promotion

Sales promotion refers to a variety of marketing strategies designed to stimulate short-term consumer demand for a product or service and encourage sales.

Persuasive Elements

Persuasive elements consist of techniques or components used in communication to influence someone's attitudes, beliefs, or actions.

Informational

Refers to data or content that provides valuable knowledge and insights.

Directories (Yellow Pages)

Printed or online listings of businesses by category or location, traditionally used for advertising and as a reference for consumers to find services.