Which of the Following Steps in the Fulfillment Process Have

question 7

Multiple Choice

Which of the following steps in the fulfillment process have an impact on the financials of the company receiving the order from the customer?

• A) receive customer inquiry
• B) send quotation
• C) receive customer purchase order
• D) send shipment
• E) receive customer payment

---

Definitions:

Lifetime Value Perspective

An approach in marketing that focuses on the total revenue or profit a business can expect from a customer over the duration of their relationship.

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.

Cash Cow

A product, service, or business unit that generates significantly more money than it costs to maintain, often providing the funding necessary to support other business activities.