Examlex
The budget which begins with an estimate of expected operations, based on sales forecasts and plans, is called the:
Brand Equity
The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
Category Extensions
A strategy where a brand uses its established name to launch a new product in a different product category.
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