Reverse Marketing Is

question 9

Multiple Choice

Reverse marketing is:

• A) encouraged by the rapid rate of technological change, growth in international trade, and the need to extract competitive advantage from supply chains.
• B) when the buying organization has decided to stop making something inhouse and identifies a supplier from its existing supply base.
• C) is an aggressive, marketing-initiated, approach to finding and developing world class suppliers.
• D) requires that the marketing department in the buyer's organization fully understand the needs of supply.
• E) is most appropriate when the product is fairly standard and available from multiple local suppliers.

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Definitions:

Resistance

A measure of an object's opposition to the flow of electric current, resulting in electrical energy being dissipated as heat.

Material's

Pertaining to the substance or substances from which something is or can be made, often highlighting properties or characteristics.

Flux Density

The number of magnetic lines contained in a certain area. The area measurement depends on the system of measurement.

Magnetic Strength

An indication of the magnetic intensity or the degree of magnetization of a material or magnetic field.