Why Did Advertisements Increasingly Need to Be Eye-Catching and Memorable

question 26

Multiple Choice

Why did advertisements increasingly need to be eye-catching and memorable in the late nineteenth century?

• A) to satisfy the requirements of newspaper and magazine editors
• B) to entertain demanding shoppers
• C) to stand out among the growing number of other advertisements
• D) to distract discerning customers from misleading and exaggerated claims

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Definitions:

Value Pricing

A pricing strategy in which the price set for a product or service is based on the benefits it provides to consumers, compared to the price of similar offerings.

Perceived Benefits

The advantages that consumers believe they will gain from a product or service, which influence their purchasing decisions.

Value Pricing

A pricing strategy where a product is priced based on the perceived or estimated value it provides to customers, rather than solely on the cost to produce it.

Mini Meals

Small, often nutritious, portions of food intended to meet daily dietary needs without the structure of traditional meal times.