If You Were in Charge of Designing a Public Health

question 10

Multiple Choice

If you were in charge of designing a public health education campaign to change smoking behavior, you would most likely be a

• A) Epidemiology
• B) Environmental health
• C) Social and behavioral sciences
• D) Health management and policy

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Definitions:

Risk Aversion

The tendency to prefer avoiding losses over acquiring equivalent gains; the degree of variability in investment returns that an investor is willing to withstand.

Possible Losses

Potential or anticipated losses, which could be in terms of finances, opportunities, well-being, or other valuable aspects.

Possible Gains

The potential benefits or positive outcomes that might be achieved from a particular action or decision.

Error Management Theory

A theory suggesting that humans are evolved to favor strategies that minimize the more costly type of errors in the dual nature of decision-making errors: false positives and false negatives.