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Qualitative Research Is Useful When Little Is Known About a Topic

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Qualitative research is useful when little is known about a topic and it therefore is difficult to create a survey or questionnaire with possible response options.


Definitions:

Entrepreneur

An entrepreneur is a person (or group of people) who creates the new enterprise, opportunity or business venture.

Self-employed Service Business

A self-employed service business is operated by an individual who provides services, rather than goods, directly to customers on a freelance or contract basis.

New Product

An item that is introduced in the market for the first time or a significantly improved or modified version of an existing product.

Large-scale Success

Significant achievement, often by a company or individual, that typically has widespread recognition or impact.

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