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According to Porter, the term that applies to the breadth of a company's target market is called
Public Debt
The total amount of money owed by the government to creditors, often as a result of borrowing to finance public spending.
Loanable Funds
The market where savers supply funds to borrowers, typically facilitated through financial institutions, influencing interest rates.
Interest Rate
The cost of borrowing money expressed as a percentage of the total amount loaned, paid by the borrower for the use of funds.
Equilibrium Interest
The interest rate at which the quantity of loanable funds demanded equals the quantity supplied, balancing savings and borrowing.
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