You Own a Local Sub Shop in a College Town

question 107

Essay

You own a local sub shop in a college town. You primarily serve two groups of people: local residents (both students and other local residents) and visitors to your town. Devise a price discrimination strategy that will increase your revenues compared to a single-pricing strategy.

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Definitions:

Strategic Plan

A long-term vision for a company, outlining goals, objectives, and tactics to achieve competitive advantage and meet stakeholders' expectations.

Planning Committee

A group of individuals assembled to plan, organize, and oversee specific projects, events, or initiatives, ensuring objectives are met efficiently.

Supplier Selection

The process of identifying, evaluating, and contracting with vendors or suppliers to acquire goods and services for business operations.