In the Context of Technology in Value Chains, Customer Relationship

question 3

Multiple Choice

In the context of technology in value chains, customer relationship management (CRM) :

• A) enables small firms to make counterfeit knock-offs of genuine products.
• B) prohibits firms from bundling goods and services together.
• C) encourages firms to produce standardized goods for all consumers to reduce manufacturing costs.
• D) exploits the vast amount of data that can be collected from consumers.

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Definitions:

Emotional Component

Aspect of a reaction or response characterized by feelings and sentiments.

Cognitive Component

An aspect of attitude related to beliefs, knowledge, and thoughts about a subject or issue.

Attitudes

An established mindset or emotional stance regarding a person or object, usually manifested in how one acts.

Cognitive Component

The aspect of attitudes that encompasses beliefs and knowledge about a subject, influencing how we think and understand.