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The Following Table Shows the Sales Data of a Particular

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The following table shows the sales data of a particular model of a DVD player. If the forecast sales for May is 36.25, calculate the sales forecast for July using the simple exponential smoothing (SES) model with a smoothing constant of 0.40.
 Month  Sales  Jan 35 Feb 29 Mar 39 Apr 42 May 51 Jun 56\begin{array} { | l | l | } \hline \text { Month } & \text { Sales } \\\hline \text { Jan } & 35 \\\hline \text { Feb } & 29 \\\hline \text { Mar } & 39 \\\hline \text { Apr } & 42 \\\hline \text { May } & 51 \\\hline \text { Jun } & 56 \\\hline\end{array}


Definitions:

Translation Exposure

The potential for a company's financial statements in foreign currencies to be affected by fluctuations in exchange rates.

Financial Statements

are formal records of the financial activities and position of a business, individual, or other entity, typically including the balance sheet, income statement, and cash flow statement.

Functional Currency

The primary currency of the primary economic environment in which an entity operates.

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, reflecting wear and tear, deterioration, or obsolescence.

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