A(n) Poll Is a Campaign Tactic Used to Feed False

question 1

Multiple Choice

A(n) poll is a campaign tactic used to feed false or misleading information to potential voters, under the guise of taking an opinion poll.

• A) straw
• B) exit
• C) push
• D) tracking
• E) Internet

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Definitions:

Marketing ROI

A measure of the profitability generated by marketing efforts, calculated as the return from a marketing investment divided by the cost of that investment.

Rate of Trial

A metric used to measure the percentage of potential customers who try a product or service for the first time within a specific period.

Unaided Recall Test

A performance metric that requires consumers to recall advertisements from memory, without any clues.

Print Ad

A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.