To Be Part of a Change Effort, Training Programs Need

question 14

Multiple Choice

To be part of a change effort, training programs need to contain two components:

• A) knowledge and skill development.
• B) content and methods.
• C) strategic focus and reinforcement.
• D) support and skills training.
• E) none of the above

---

Definitions:

Positioning Approach

A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.

Competitive Repositioning

A strategic approach in marketing where a company changes its place in the marketplace to compete more effectively with rivals.

Product Repositioning

Changing the place a product occupies in a consumer’s mind relative to competitive products.

Competitive Products

Goods or services that are in direct competition with one another in the marketplace, targeting the same customer base.