Fred Has Been Hired to Conduct Consumer Research for the Chrysler

question 1

Multiple Choice

Fred has been hired to conduct consumer research for the Chrysler Corporation. They are interested in finding out if the population in Windsor prefers Chryslers or Toyotas. Fred has drawn his sample from the union membership lists of the Chrysler Corporation and has concluded that people in Windsor overwhelmingly prefer Chryslers to Toyotas. His research is an example of misrepresentation because Fred:

• A) asked biased questions.
• B) did not triangulate his methods.
• C) listed biased choices.
• D) discarded undesirable results.
• E) chose a biased sample.

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