A Psychologist Asks Her Patient to Describe Her Daily Routine

question 1

Multiple Choice

A psychologist asks her patient to describe her daily routine. This measured variable is an example of

• A) an acquiescent response set.
• B) a semantic differential scale.
• C) a free-format self-report measure.
• D) a Guttman model.

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Definitions:

Loyal Consumers

Customers who repeatedly purchase from a brand or business due to satisfaction, preference, or engagement with the product or service.

Preference

Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.

Repurchase

The act of buying a product or service again, indicating customer loyalty or satisfaction.

Objective and Task

A marketing budgeting method where specific objectives set the tasks and activities to achieve them, determining the required budget.