In the BCG Matrix, a Business Unit That Exists in a High

question 114

Multiple Choice

In the BCG matrix, a business unit that exists in a high anticipated growth rate and a low market share is known as a ________.

• A) cash cow
• B) question mark
• C) star
• D) dog

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Definitions:

Gender

A social construct that refers to roles, behaviors, activities, expectations, and identities that societies consider appropriate for men and women.

Economic Shift

A significant change in the structure or performance of an economy, often leading to new patterns in employment, investment, and consumer behavior.

Gross Domestic Product

Gross Domestic Product (GDP) is the total market value of all goods and services produced within a country in a specific period, serving as a broad indicator of economic health.

Cultural Values

The core principles and ideals upon which an entire community exists and makes decisions, deeply influencing consumer behavior and preferences.