For a Small Organization in Only One Line of Business

question 19

Multiple Choice

For a small organization in only one line of business, the competitive strategy simply describes ________.

• A) how the company will compete in its main market
• B) the customers it wants to reach
• C) its competitive advantage
• D) what products or services it will offer

---

Definitions:

Online Shoppers

Individuals who use the internet to browse and buy products or services, leveraging digital platforms for their purchasing needs.

Fashion Footwear

Shoes designed not just for utility but with an emphasis on style and trends, often part of the wider fashion industry.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

Niche Markets

Niche markets are specific, targeted segments of the broader market, characterized by a unique demand and specific customer needs that are not fully addressed by mainstream providers.