The Busy Day (Scenario)

question 22

Multiple Choice

The Busy Day (Scenario)
Munir Jamil, plant manager at Control Systems Inc., sighed as he sipped his first cup of coffee at 5 a.m. and read his agenda for the day. He is giving two company tours in the morning: the first to a newspaper reporter who is writing a story on the new plant expansion, and the second to a group of Control Systems managers . Munir then has a meeting with the unit manager, Fadi, to discuss Fadi's recent drop in performance (a task Munir always hates) . Next, Munir is spending a couple of hours reviewing the trade journals he receives from his high-tech association and writing up a brief synopsis for his presentation next week to the division president. Finally, in the late afternoon, he will be reviewing the new equipment malfunction and deciding whether to bring in extra people to get the equipment running as soon as possible. Whew! Just another day in the glamorous life of a manager.
-What role will Munir be performing when he gives the plant tour to the newspaper reporter?

• A) figurehead
• B) monitor
• C) spokesperson
• D) disseminator

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Definitions:

Purchase Task

Involves the specific actions and considerations an individual also undertakes when deciding to buy a product or service.

Consumer Reports Magazine

A monthly magazine that publishes reviews and comparisons of consumer products and services based on reporting and testing.

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The purchase of advertising space in People Magazine, a popular American weekly magazine that specializes in celebrity news and human-interest stories, to reach a wide audience.

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The process whereby consumers seek out information outside of their personal knowledge base to make informed purchasing decisions, often involving research and comparison.