Sendstars Is a Package Delivering Company That Recently Made a Study

question 24

Multiple Choice

Sendstars is a package delivering company that recently made a study on its customer retention and service renewal metrics. They found that most customers defected from using Sendstars' services due to customer dissatisfaction stemming from delivery personnel being rude or ill-mannered. To curb this issue, Sendstars gave special training to its employees in customer service. Which of the following data mining approaches did Sendstars employ when they decided to train their employees in customer care based on the study?

• A) association
• B) cause-and-effect modeling
• C) classification
• D) reduction

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Definitions:

Fight-or-Flight Reaction

A physiological response to perceived harmful events, attacks, or threats to survival, characterized by an increase in heart rate, blood pressure, and energy supplies.

Heart Rate

The number of heartbeats per unit of time, typically expressed as beats per minute (bpm), indicating cardiovascular activity and overall health.

Respiration Rate

The number of breaths an individual takes per minute, a vital sign indicating the rate of breathing and an important measure of respiratory function.

Human Prehistory

The period of human activity between the use of the first stone tools 3.3 million years ago and the invention of writing systems.