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Punishment functions to decrease the likelihood of a behaviour, while negative reinforcement serves to a behaviour.
Marginal Revenue Curve
A graphical representation showing how marginal revenue varies as the quantity of output produced changes.
Purely Competitive Firm
A business that operates in a market with infinite buyers and sellers, no barriers to entry, and a standard product, leaving the company as a price taker.
Unitary Elasticity
A situation in economics when a change in the price of a product leads to an equal proportionate change in the quantity demanded or supplied.
Marginal Revenue
The additional income received from selling one more unit of a good or service; it is an important concept for determining the optimal level of output for a company.
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