All of the Following Statements Describe the Peripheral Route to Persuasion

question 45

Multiple Choice

All of the following statements describe the peripheral route to persuasion EXCEPT:

• A)The peripheral route uses humor and stories.
• B)The best form of proof is logical supported by strong evidence.
• C)The audience is influenced heavily by whether they like the speaker and believe he or she is credible.
• D)The peripheral route often uses catchy phrases and dramatic stories as forms of proof.
• E)The peripheral route to persuasion only yields temporary attitude change.

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Definitions:

Win-At-Any-Cost

A mindset or approach focused on achieving victory or success regardless of the moral or ethical consequences.

Effective Negotiation

The process of discussing and coming to a mutual agreement between parties with differing interests, through effective communication, strategy, and compromise.

Planning

The process of setting objectives and determining the actions necessary to achieve them.

5P Checklist

A tool or framework used to ensure that important factors or aspects of a task or project are considered; typically, referencing people, process, product, price, and place.