The Premise Underlying the Use of Surveys in Consumer Research

question 92

Multiple Choice

The premise underlying the use of surveys in consumer research is that _.

• A)most people will reveal their feelings to the researcher
• B)people must be offered an incentive to respond
• C)surveys are not useful
• D)none of the above

---

Definitions:

Researchers

Individuals engaged in systematic investigation to establish facts or principles or to collect information on a subject.

Male-sensitive Therapy

Psychological therapy tailored to be more engaging and effective for men, acknowledging gender-specific issues and perspectives.

Male-friendly Practices

Therapeutic approaches or healthcare practices tailored to address and engage with the specific needs and concerns of male clients.

Relational Styles

The characteristic ways in which individuals interact and maintain relationships with others.