A Museum Director Received an Evaluation That Estimated That a New

question 18

Multiple Choice

A museum director received an evaluation that estimated that a new advertising campaign increased museum visits between 2 and 8 percent (with 95 percent confidence) .The director decided this was not enough visitors to be worth the effort, so the campaign was discontinueD. According to the director, which of the following was lacking in the relationship between the campaign and the number of museum visits?

• A)Statistical significance
• B)Practical significance
• C)Reliability
• D)Validity

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Definitions:

CSR

Corporate Social Responsibility; a business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Venture Philanthropy

Investing in social or environmental causes using strategies akin to those in venture capital, aiming for both societal impact and financial return, with a focus on innovation and sustainability.

Venture Philanthropists

Individuals or organizations that invest in non-profits or social enterprises with the expectation of generating a measurable social impact alongside a financial return.

Primary Attributes

The most significant or inherent characteristics or qualities of an object, person, or concept.