Ginelle Has Used a Semantic Differential to Assess Students' Favorability

question 40

Multiple Choice

Ginelle has used a semantic differential to assess students' favorability toward their university. The scale ranges from 0, which indicates they are not the least bit favorable, to 100, which indicates that they are extremely favorable to the university. As a measure of the conceptual variable of favorability toward the university, Ginelle's scale is probably a(n)

• A) ratio scale.
• B) interval scale.
• C) ordinal scale.
• D) nominal scale.

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Definitions:

Third-Party Vendor

An external organization that provides goods or services to a primary organization without having direct control or ownership.

Pricing Structure

Describes the strategy and methodology used by companies to define prices for their products or services, including different pricing tiers, discounts, and offers.

Buy-Side Marketplace

B2B model in which organizations buy needed products or services from other organizations electronically, often through a reverse auction.

Electronic Exchange

A platform or system that facilitates the trading of financial instruments, commodities, or other products through electronic systems without the need for physical trading floors.