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After working hard and earning honors during his first year in a difficult engineering program, Andrew was awarded the best student in his group. While handing him the certificate, his professor said, "Well done," without any enthusiasm, and Andrew also noticed the professor didn't meet his eye. From the professor's reaction, Andrew knew he was not happy with him for some reason. Which dimension of communication message is implied by the professor?
Advertising
An advertising message that is clearly backed by sponsorship, designed to market a product, service, or concept without personalization.
Elasticity of Demand
A measure of how responsive the quantity demanded of a good is to a change in its price.
Markup
The amount added to the cost of a product by retailers to determine its selling price, representing the profit margin.
Brand-Name Markets
Markets dominated by products or services that are widely recognized and trusted by consumers due to their brand.
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