Examlex
Natural levels are preferable to arbitrary levels because:
Homogenous
Products, services, or groups that are identical, similar in nature, and indistinguishable from each other in the eyes of the consumer.
Substitute Product
A product or service that consumers can use in place of another to satisfy the same need or desire.
Complementary Product
A product that adds value to another, typically unrelated product when used together.
Energy Drink
A type of beverage containing stimulant compounds, typically caffeine, designed to provide mental and physical stimulation.
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