Examlex
Type A individuals:
Intangible Attributes
Characteristics of a product or service that cannot be physically touched or measured, such as brand reputation or customer service quality.
Organizational Buyers
Those who make purchasing decisions on behalf of a company or organization, often including considerations like bulk buying, contractual negotiations, and supplier relationships.
Nondurable Good
Products that are consumed or are only usable for a short period before they are depleted or become unusable.
Product Development
The comprehensive process of bringing a new product or service to market, from idea generation to commercialization.
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