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What are three guidelines explained in your textbook for taking research notes efficiently?
Luxury Brands
Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.
Brand Personality Destruction
The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.
Consumer Loyalty
The ongoing preference of a customer to buy a particular brand or product over competitors, often reflected in repeat purchases.
Brand Dilution
The weakening of a brand's power or the diminishing of its perceived value due to overextension, poor marketing decisions, or association with lower quality products.
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