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The following is an effective central idea for a speech to persuade: "You should vote for a $10 increase in student fees to pay for a new fitness center because the current one is too small and its equipment is out odate."
OB Mod Strategies
Techniques drawn from operant conditioning to modify behavior in the organizational setting, focusing on reinforcement strategies to encourage desirable behaviors.
Positive Reinforcement
A technique in behavior management that involves the introduction of a favorable stimulus following a desired behavior to increase the likelihood of its recurrence.
Negative Reinforcement
A behavioral conditioning technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired behavior.
Positively Valued
Something that is regarded or esteemed highly in a positive manner by a group or individual.
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