The Use of Frequent Traveler or Frequent Diner Programs Would

question 24

Multiple Choice

The use of frequent traveler or frequent diner programs would be considered a form of:

• A) behavioral segmentation.
• B) geographic segmentation.
• C) psychographic segmentation.
• D) demographic segmentation.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more contradictory beliefs, ideas, or values at the same time.

Ethical Principles

are the foundational guidelines that dictate the conduct of individuals and organizations, outlining what is deemed right or wrong.

Emotional Contagion

The phenomenon where emotions can be transferred from one person to another, influencing the feelings and behaviors of individuals within a group.

Dissonance

A psychological state of tension that occurs when an individual holds two or more contradictory beliefs, attitudes, or values at the same time.