International Firms Opt for Localization Strategies in All of the Following

question 113

Multiple Choice

International firms opt for localization strategies in all of the following situations except:

• A) When modernization and westernization tendencies diffuse quickly through national markets
• B) There is considerable mistrust or dislike of foreigners
• C) Insider contacts are essential for marketplace effectiveness
• D) Governments seek to protect national cultures from international influences.

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Definitions:

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or service, requiring a modest amount of learning or behavior change.

Prego Pasta Bake Sauce

A brand of pasta sauce marketed by Campbell Soup Company, designed for easy preparation of baked pasta dishes.

Continuous Innovation

The ongoing process of developing and introducing new products, services, or processes to respond to changing market conditions or technological advances.

New Behaviors

Actions or patterns of activity that are novel or different from a person's or group's previous activities.