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Auto styling, performance, reliability and economy are demographic criteria used to segment global car markets
Risk-Averse
Refers to the preference of individuals or organizations to avoid risks and opt for the most certain outcome.
Risk Aversion
The preference to avoid uncertainty and risky situations, often influencing economic and financial decisions.
Adverse Selection
The case in which an individual knows more about the way things are than other people do. Adverse selection problems can lead to market problems: private information leads buyers to expect hidden problems in items offered for sale, leading to low prices and the best items being kept off the market.
Moral Hazard
The situation that can exist when an individual knows more about his or her own actions than other people do. This leads to a distortion of incentives to take care or to expend effort when someone else bears the costs of the lack of care or effort.
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