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By using different versions of the Ponzo illusion,Wagner (1977) found that
Large Purchases
Transactions involving the acquisition of a substantial volume of goods or services, often resulting in economies of scale or bulk discounts.
Innovative
Relating to the introduction of new ideas, methods, or products.
Demand Elasticity
An indicator of the extent to which the demand for a product or service shifts as a result of variations in its price.
Locking in Customers
Refers to strategies used by companies to retain customers, often through the use of long-term contracts, proprietary technology, or loyalty programs.
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