Examlex
A(n) __________ is the combination of an organization's decisions about what it will do,how it will do it,and why "the what and how" are of such value that customers will pay them.
You-attitude
A communication approach that focuses on the audience's perspective and needs.
Passive Verbs
A form of verb that indicates the subject of the sentence is the recipient of the action, often making the writing less direct.
Goodwill
The intangible value of a business that arises from brand reputation, customer relationships, intellectual property, and other non-physical assets.
External Clients
Individuals or entities outside an organization who use or purchase the services or products of a business.
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