Katsiaryna Is a Middle Manager in a Large Company

question 79

Multiple Choice

Katsiaryna is a middle manager in a large company.She was just passed over for promotion and could not understand why.On a scale from 0 to 100, her overall performance score over the last three years has been 89.In her company, the performance appraisal system defines outstanding performance at 90 or above, very good at 80 or above, good at 70 or above, average at 60 or above, and unacceptable as anything below 60.Katsiaryna found out that the average score for middle managers in her company is 91.What is the major appraisal problem in this case?

• A)Inappropriate substitutes for performance
• B)Inflationary pressures
• C)Central tendency error
• D)Halo error
• E)Similarity error

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Definitions:

Consumer Adoption

The process by which customers accept and purchase new products or technologies.

Product Launch

The introduction of a new product to the market, encompassing activities from marketing to distribution.

Adopter

An individual or entity that starts using a new product, technology, or idea.

Concept Test

A research technique used to evaluate consumer response to a product idea before it is marketed, by presenting the concept in a detailed, simulated market scenario.