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MATCHING KEY TERMS AND DEFINITIONS

question 28

Multiple Choice

MATCHING KEY TERMS AND DEFINITIONS
-A statement indicating what a job holder does.


Definitions:

Cognitive Dissonance

The mental conflict that people undergo when they acquire new information that contradicts their beliefs or assumptions.

Buyer's Remorse

A sense of regret or guilt after making a purchase, typically because the product does not meet expectations or the purchase is considered unnecessary.

Marketer

A professional involved in the promotion and selling of products or services, often focused on creating strategies to increase market share.

Unplanned Purchases

Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store.

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