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In describing his theory, Rogers was able to articulate seven
Break-Even Point
The point at which the number of units sold generates just enough revenue to equal the total costs; at this point, profits are zero.
Profit
The financial gain realized when the amount of revenue earned from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Profit Margin
The amount by which revenue from sales exceeds costs in a business, expressed as a percentage.
Sales-Oriented
A business approach focused primarily on generating sales regardless of customer needs or the longer-term company interests.
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