Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 25

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers from in 2013.

What percentage of men were felt that better discounts were available on "Black Friday"?

• A)26.5%
• B)65%
• C)20%
• D)17.8%
• E)5.5%

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Definitions:

Availability Heuristic

A quick judgment method drawn from examples that surface quickly in one's thoughts when deliberating over a specific area, theory, approach, or verdict.

Independent

Not influenced or controlled by others; acting or existing freely.

Evolutionary Theorists

Scholars who study how evolutionary principles like natural selection explain the development and behavior of organisms.

Irrational

Pertaining to actions, decisions, or beliefs that lack reason, logic, or coherence, often based on emotional responses rather than facts.