Accenture, a Consulting Firm, Conducted an Online Survey of 500

question 24

Multiple Choice

Accenture, a consulting firm, conducted an online survey of 500 US consumers in September 2013.Based on their response to the question "What is your motive for shopping late in the season?" which of the following would be an appropriate method for displaying the data shown in the table?

• A)Contingency table.
• B)Pie charts.
• C)Segmented bar chart.
• D)Side by side bar chart.
• E)All of the above.

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Definitions:

Direct Mail

A marketing strategy that involves sending promotional materials or products directly to potential customers through the mail.

Fast Food

Quick-service restaurants that serve fast, convenient food which is typically high in calories and prepared in bulk ahead of time.

Niche Media

Media channels or platforms targeting a specific, segmented audience, often with specialized interests, as opposed to mass media.

Mass Media

Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.