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In Lofland's theory of conversion, which of the following is NOT a predisposing condition for conversion?
Sales Revenue
The total amount of money generated from selling goods or services before any expenses are deducted.
Gross Profit Rate
The ratio of gross profit to net sales, indicating the efficiency of a company in managing its production and labor costs.
Net Sales
The sales income left after subtracting returns, reductions for damaged or missing items, and price discounts.
Sales Revenue
The income received by a company from its sales of goods or the provision of services, before any expenses are subtracted.
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