When Canada Dry First Introduced Wink Soda in the 1960s

question 108

Multiple Choice

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:

• A)retain loyal customers
• B)act as reminder advertising
• C)move the cola into the maturity stage of its product life cycle
• D)get customers to try the new product
• E)support a mass marketing strategy

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Definitions:

Dialectical Behavior Therapy

A form of cognitive-behavioral therapy aimed at teaching skills to manage emotional distress, improve interpersonal relationships, and live mindfully.

Borderline Personality Disorder

A mental health disorder marked by patterns of ongoing instability in moods, behavior, self-image, and functioning.

Eclectic or Multimodal Therapy

A therapeutic approach that combines techniques from various therapeutic modalities to tailor treatment to a client's individual needs.

Psychodynamic Therapies

A group of therapies that focus on unconscious processes as they are manifested in an individual's present behavior, aiming at self-awareness and understanding of the influence of the past on present behavior.