Which of the Following Statements Describes an Advantage That Personal

question 104

Multiple Choice

Which of the following statements describes an advantage that personal selling has over other forms of promotion?

• A)The sales message can be varied according to the motivations and interests of each prospect.
• B)Personal selling can be directed only to qualified prospects.
• C)Personal selling costs can be adjusted by controlling the size of the sales force.
• D)Personal selling is considerably more effective at creating a satisfied customer than other forms of promotion.
• E)All of the above statements describe how personal selling is superior to other forms of promotion.

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Definitions:

Sensitive

Having a heightened awareness of, and responsiveness to, the emotions and needs of others or oneself.

Securely Attached

A term from attachment theory describing individuals who have healthy, trusting relationships, often stemming from positive early life experiences.

Acquiring Language

The process by which humans learn to communicate using verbal language, typically occurring in early childhood through natural exposure and interaction with others.

Womb

The organ in female mammals where offspring are conceived and in which they gestate before birth; the uterus.