A Basic Form of Market Segmentation That Uses Such Variables

question 60

Multiple Choice

A basic form of market segmentation that uses such variables as age, education, and income is called:

• A)benefit
• B)demographic
• C)psychographic
• D)population
• E)none of the above

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Definitions:

Cheque

A cheque is a written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer or a named party.

Regional Lockbox System

A banking service that speeds up collection of payments by establishing a network of collection points.

Accounts Receivable

Accounts receivable represents money owed to a company by its customers for products or services that have been delivered or used but not yet paid for.

Pre-tax Net Annual Savings

The amount of money saved annually before taxes, often resulting from implementing cost-saving measures or efficiency improvements.