The 7-Member Dover Family Recently Purchased a Mini-Van Because the Ads

question 21

Multiple Choice

The 7-member Dover family recently purchased a mini-van because the ads for a Plymouth Horizon showed that it could haul 8 or more people and still have room for books, bags, and sports equipment.Plymouth Horizon was using what form of segmentation with its advertising?

• A)psychographic
• B)geographic
• C)benefit
• D)volume
• E)concentrated

---

Definitions:

Prohibition Movement

A social and political campaign in the United States aiming to ban the manufacture, sale, and consumption of alcoholic beverages, which led to the 18th Amendment and Prohibition era from 1920 to 1933.

Trenchfoot

A medical condition caused by prolonged exposure of the feet to damp, unsanitary, and cold conditions, commonly experienced by soldiers in trenches.

Shell-Shock

An old term used to describe the psychological trauma suffered by soldiers during war, now more commonly referred to as post-traumatic stress disorder (PTSD).

Election of 1918

A significant United States Congressional election held during World War I, impacting the balance of power between the Democratic and Republican parties.