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Which one of the following is NOT a commonly used method for segmenting markets?
Cancer-prone Personality
A controversial theory suggesting that certain personality traits could make an individual more susceptible to developing cancer.
Research
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Stress
The physical or mental strain or tension resulting from challenging or adverse situations.
Illness
A state of being in poor health, typically as a result of disease, infection, or injury.
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